Learn More about Swiss Watch Brands Logos and How to Spot Fakes

November 26, 2013

One way manufacturers help market their items is by coming up with a unique brand logo. This image appears on products, websites and brochures – anywhere consumers will learn about or see the brand. Obviously, some brands are so well known that their logos are instantly recognizable. The Nike swoosh, for example, is known around the world, as is BMW’s blue and white checker design, Coca-Cola’s memorable font and McDonald’s golden arches. Both collectors and ordinary buyers also know many Swiss watch brands logos.

Without a doubt, the most famous of Swiss watch makers is Rolex. Established in 1905, Rolex currently produces about 2,000 watches a day and is known as the world’s premier luxury watch manufacturer. Rolex watches cost thousands of dollars, and they are often illegally copied by unscrupulous sellers around the globe. Rolex’s famous logo depicts a somewhat narrow gold crown with five points. The Rolex logo is found at the 12:00 position or just below it on their timepieces.

the 89280B diver watchAnother popular Swiss watch brand is Invicta. Though now based in Florida, Invicta got its start in Switzerland in 1837. Invicta produces a varied line of timepieces, running the gamut from affordable to luxury. When you look at a watch like the Invicta men’s 8928OB Pro Diver, you will see exactly what the company’s logo looks like. Invicta’s logo is comprised of a set of wings with a diamond and cross at the crux.

Click Here to See Pricing, Ratings, and Reviews on Amazon for the Invicta 8928OB

Some people think that so long as a watch has the respective company’s logo on it, it is a genuine piece. This is a dangerous way of thinking as counterfeiters have ways of producing watches that look quite similar to their real counterparts – all the way down to the logo. So, if a watch bears a logo that looks correct, how can you tell if it is a fake? There are actually several ways.

The first and most obvious way to spot a fake is to really look at the watch in question. Most cheap watches are just that – cheap in look and feel. If you notice that there are misspellings, bad stitching or areas of discoloring on a new luxury watch, you can feel confident that it is a fake. Luxury watch makers put a lot of time, effort and money into their pieces, and they are not going to sell something that is of inferior quality.

The next way to tell if a watch is a fake is to compare it to the real thing, side by side. Obviously, you will not have a genuine product on your hands if you are looking to purchase one, but it is easy to find high-resolution pictures of most luxury models online. Print out a few of these pictures and carefully compare the two. Again, watch manufacturers have strict quality standards, so no piece in a product line will deviate from the others in a way that is noticeable to eye.

The last and only surefire way to ensure that a watch is real is to have a professional look at it. Even those who consider themselves watch aficionados can be tricked by some of today’s knock-offs. However, fakes are spotted as soon as the casings are removed and the insides inspected. Producers of counterfeit watches spend a lot of time and money on perfecting the face of a watch, and they rarely put the effort into making sure the inside looks and run well.

Now that you know more about some top Swiss watch brands logos, you will know what to look for when shopping for a new watch – and avoiding a fake.

Category: Articles, watch reviews

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